The community in Raleigh, NC came out to support the annual Lions Park Back to School Fair. DTLR helped sponsor the event which hosted hometown hero and Indiana Pacers Coach Nate McMillian. We were able to provide over 300 backpacks and tons of supplies for students for the upcoming school year. Our NC family also handed out towels, water bottles, sunshades, and brought in several organizations from the community to round out the afternoon.
With all that is going on in today’s society, we aimed to bring the community together to celebrate the importance of unity, positivity, and education. We had in attendance local leaders, groups, and families that helped us motivate and excite youth about the upcoming school year. We had bounce houses, carnival games, music, book bag giveaways, gift card giveaways, Hampton Fire Department, Hampton Police Department, and other activities for all ages.
New Balance partnered with DTLR and Franklin to encourage inner city youth to get active. Activity stations were set up in a wide open field and youth rotated stations throughout the day. Stations were led by volunteers and we had a few professional athletes on-hand to help! DTLR staff did everything from set up, breakdown, run activity stations, DJ, and manned water stations.