Our pillars


To define ourselves, name ourselves, create for ourselves and speak for ourselves.


To strive for and maintain unity in the family, community, nation and race.


To make our collective vocation the building and developing of our community in order to restore our people to their traditional greatness


To build and maintain our community together and make our brother's and sister's problems our problems and to solve them together.


To do always as much as we can, in the way we can, in order to leave our community more beautiful and beneficial than we inherited it.


Post Back-to-School Shoe Drive. Presented/Organized by SBC CDC & Millertime Productions in partnership with DTLR Homestead. Sponsored by the City of Homestead Councilman Larry Roth. Hosted by TP Miller. Schools & Organizations with students within Homestead, Florida City & the Redlands received shoe vouchers to attend a shoe drive that provided new shoes to children in need post back-to-school at DTLR Homestead. Volunteer organizations (FIU Alpha Kappa Alpha Sorority, Inc. Sigma Pi Chapter, SBC Community Development Corporation Staff, Women’s Empowerment Circle, Millertime Productions, and more) provided assistance with checking correct shoe sizes and shopping within the allotted $50 per chi

Just Cure It

At our Grand Rapids, Michigan store we hosted “Just Cure it”, an event that raises awareness to the Immunodeficiency disease Sickle Cell. This cause hits close to home our DTLR/VILLA Grand Rapids assistant manager Faustino “Redd” Garcia, as his two sons struggle with the disease. DTLR provided food, desserts, live music by Dj Seven Eights and health experts from The Sickle Ccell Awareness foundation. Customers not only got the opportunity to shop, fill their stomachs and also fill their minds with priceless information on how to be proactive and get the proper test and screening for Sickle cell!

"Still" In The Race for a Cure

Leah Still was diagnosed with Stage 4 Neuroblastoma in 2014, and since then her family has been in the fight to find a cure. DTLR spent time with Leah in the Christiana Mall location after her 5th Annual Walks With Leah 5k event. We were honored to have her as a Sales Associate working for a couple hours in our store. DTLR supports the youth in all ways possible to promote good health physically but most importantly mentally!

The Ravens Nest

A new youth football and cheer program in West Baltimore got a special treat at their first Homecoming day from DTLR. The Community Outreach team pulled up with giveaways and water to get the youth through the hot, but exciting day. The Lady Ravens Cheer squad got an extra special surprise, as their Homecoming breakfast spread was sponsored by DTLR! Needless to say the day was filled with family, fun, football and community!!

Run For Life

DTLR x Nike partnered up to launch the "Run For Life" Campaign and DTLR Run Club. On the corner of the E. Monument store location in Baltimore, DTLR set-up a mini block party to get the community out and engaged in this campaign to promote health, wellness and unity. This campaign will also provide a positive outlet for city residents to be a part of something progressive and beneficial to their own well being. Nike provided free trials of their upcoming running shoe, the Joyride, to those that came out to the event and DTLR provided activities and mapped out a one mile run around the community in the Joyride shoe to officially kick things off. From music, to moon bounces, face painters to f

Player of the Week

DTLR FOOTBALL: Players Of The Week Left: AJ Williams Of Aquinas High(Augusta) Right: Judson Pickett of Richmond Academy(Augusta) Each DTLR PLAYER OF THE WEEK is presented with a Plaque, DTLR Gift Card and promo bag. They are also recognized by the local radio station and newspapers! Congrats to NC DTLR Football Players of the Week!!

Gridiron Season

DTLR had the pleasure of hosting along side Baltimore City Council President Brandon Scott, the First Annual Kickoff Classic featuring six of the top football programs in Baltimore City. Games started at 1pm , and by the last game start time at 7pm the stands were completely packed with students, alumni and football lovers to watch the two top Varsity teams in the city go head to head, Dunbar vs. Mervo. 1pm- Lake Clifton vs Carver- Carver victory 4pm- Patterson vs City- City victory 7pm- Dunbar vs Mervo- Mervo victory

Efficient Efforts

With the level of devastation that rocked the Bahamas after Hurricane Dorian, DTLR stores in Miami and Atlanta held drives to collect donates from generous members of the community. Items were then packaged and sent down to the people of the Bahamas. We wanted to show that we support our brothers and sisters in their time of need. @dtlrlifestyle posted: To our brothers and sisters over in the 🇧🇸 We will not stop until you guys are back up and running 🙌🏾•We will always support you guys! We know it’s going to take time but with all the help and support from everyone around the world, you all will be back better than ever. 💪🏾•❤️We care and we love y’all #BahamasStrong #DTLR #BahamasRelief

First Day Fresh

Now that schools across the country are officially back in session, DTLR did its part by hosting back to school haircuts in over a dozen cities at over 20 store locations. Overall, 1, 163 youth received haircuts/braids from August 8th-September 7th, all in-store.

Our Partners

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