Dare To Live Right is an acronym for DTLR that was created as the mission of our community outreach efforts. The mission is to create an environment of inclusion to all that want to make a difference in the communities we serve. DTLR will work collectively to engage and create programs that are designed to uplift and revitalize our minority communities. As we move forward and strive to make long lasting, systemic changes to the inequalities that effect our communities, the Dare To Live Right movement will continue to be centered around the 5 pillars of community,voting, education, health and activism. We are committed to continuously show up in a meaningful way to our employees, customers, and communities we serve.
National Voter Registration day takes place on September 22. where there is a nationwide push to get individuals registered for the General Elections. DTLR took this time to not only activate on the day but the entire week, gearing things up that Saturday before! In Atlanta, Chicago, Cleveland, Miami and Virginia, the DTLR Regional Outreach Managers turned stores into voter registration hubs. As customers shopped, they were able to visit the "Dare To Vote" hub in the store to