DTLR supported the non profit Justice 4 Jada in Detroit for a park dedication and fresh produce giveaway. This was the first time in the history of the city that an event like this took place, where a green space was re-named and dedicated to a citizen. Jada was 15 years old when she was tragically caught in gun fire a few years ago. Over the years her parents pushed efforts to reduce gun violence in the city of Detroit and finally the councilman decided to create a "safe haven" for the youth of Detroit in this park. DTLR was on site to provide over 5,000 pounds of fresh produce to residents in the park area.
WBC Junior Middleweight Boxing Champion Tony Harrison, not only opened his heart but also his gym on the West side of Detroit and partnered with DTLR and Detroit community activist LaTrell McNairy of Metamorphosis Management, to give back to a lucky group of young ladies this prom season.
DTLR VILLA partnered with the brands STAPLE PIGEON and TIMBERLAND to bring a unique experience to six young men from Oak Park High School in Michigan. These gentlemen were pampered and styled for a day as Brand Ambassadors for both brands. All of the young men who participated in the shoot were able to keep the items they were featured in.