February 28, 2020

What happens when you mix DTLR Community Outreach with 3,500 college bound students???!!

Check out the video: 

DTLR was able to award a young man in NC with the "Dare To Live Right" Award for sustaining a 3.5 GPA and furthering his studies in Computer Engineering. 

Every on site college acceptance received recognition and a DTLR gift card.

Shout out to all the vendors and schools that participated in Education Day 2020! 

January 31, 2020

DTLR launches it 2020 Black History Month Campaign, Mission 1865.

Submissions for contest, clean up projects and sponsored field trips should be left in the comments section under the flyer post that can be found on our IG page @dtlrlifestyle

This initiative is NATIONWIDE and we are accepting all submissions for all 3 components.

The 3 components of the campaign are:




January 28, 2020

As the NBA season is upon us, DTLR takes this time to create an opportunity for NBA players to give back to their hometowns or team cities. For the seventh consecutive year the DTLR Basketball Buck$ initiative gives players the opportunity to show off on the court and off. Here's how the program works:

-  Based on a players position, their rebounds, assists and points are tracked for the duration of the season by DTLR and the school of the players choice

- At the end of the season those numbers are tallied up and matched to a dollar amount (DTLR provides these dollars)

- That amount is then presented in a check ceremony and donated to a school of the players choice at the end of the seaso...

November 21, 2019

In an effort to support our communities that suffer from low to no access to fresh produce, we partnered with local organizations/communities to provide items otherwise under accessible. 

We purchased up to 100,000 pounds of fresh produce from local grocers in Dallas, Atlanta, Detroit and Miami and set up a makeshift "farmer's market" in under served neighborhoods. Local organizations also partnered with us to distribute turkeys and other items. 

We launched on November 20 and for a whole week our team traveled to each city listed to distribute items. Through this initiative we were able to feed 1000 families in 4 of our markets.

September 30, 2019

Post Back-to-School Shoe Drive. Presented/Organized by SBC CDC & Millertime Productions in partnership with DTLR Homestead. Sponsored by the City of Homestead Councilman Larry Roth. Hosted by TP Miller. 

Schools & Organizations with students within Homestead, Florida City & the Redlands received shoe vouchers to attend a shoe drive that provided new shoes to children in need post back-to-school at DTLR Homestead. Volunteer organizations (FIU Alpha Kappa Alpha Sorority, Inc. Sigma Pi Chapter, SBC Community Development Corporation Staff, Women’s Empowerment Circle, Millertime Productions, and more) provided assistance with checking correct shoe sizes and shopping within the allotted $50 p...

September 29, 2019

At our Grand Rapids, Michigan store we hosted “Just Cure it”, an event that raises awareness to the Immunodeficiency disease Sickle Cell. This cause hits close to home our DTLR/VILLA Grand Rapids assistant manager Faustino “Redd” Garcia, as his two sons struggle with the disease.

DTLR provided food, desserts, live music by Dj Seven Eights and health experts from The Sickle Ccell Awareness foundation. Customers not only got the opportunity to shop, fill their stomachs and also fill their minds with priceless information on how to be proactive and get the proper test and screening for Sickle cell!

September 28, 2019

Leah Still was diagnosed with Stage 4 Neuroblastoma in 2014, and since then her family has been in the fight to find a cure. DTLR spent time with Leah in the Christiana Mall location after her 5th Annual Walks With Leah 5k event. We were honored to have her as a Sales Associate working for a couple hours in our store.  DTLR supports the youth in all ways possible to promote good health physically but most importantly mentally!

September 28, 2019

A new youth football and cheer program in West Baltimore got a special treat at their first Homecoming day from DTLR. The Community Outreach team pulled up with giveaways and water to get the youth through the hot, but exciting day. The Lady Ravens Cheer squad got an extra special surprise, as their Homecoming breakfast spread was sponsored by DTLR! Needless to say the day was filled with family, fun, football and community!!

September 23, 2019

DTLR x Nike partnered up to launch the "Run For Life" Campaign and DTLR Run Club. On the corner of the E. Monument store location in Baltimore, DTLR set-up a mini block party to get the community out and engaged in this campaign to promote health, wellness and unity. This campaign will also provide a positive outlet for city residents to be a part of something progressive and beneficial to their own well being. Nike provided free trials of their upcoming running shoe, the Joyride, to those that came out to the event and DTLR provided activities and mapped out a one mile run around the community in the Joyride shoe to officially kick things off. From music, to moon bounces, face painter...

September 20, 2019

DTLR FOOTBALL:  Players Of The Week

Left: AJ Williams Of Aquinas High(Augusta)

Right: Judson Pickett of Richmond Academy(Augusta)


Each DTLR PLAYER OF THE WEEK is presented with a Plaque, DTLR Gift Card and promo bag. They are also recognized by the local radio station and newspapers!

Congrats to NC DTLR Football Players of the Week!!


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Hanover, MD 21076

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