Our pillars

February 18, 2019

At the DTLR VILLA store in Genesee Valley Center, staff stepped up to the plate, side by side with Flint native and Denver Nuggets point guard, Monte Morris to let the community know they are not forgotten. Long lines wrapped around the store as Morris and DTLR VILLA staff distributed cases of water to the residents of Flint. Not only did Morris host this opportunity, once he presented this initiative to his teammates, they were compelled to join him for such a good cause. Mason Plumlee and Will Barton pulled up to the in-store event, along with some of the Nuggets coaching staff, to distribute cases of water, sign autographs, and show the city of Flint some love!

February 4, 2019

DTLR VILLA partnered with the brands STAPLE PIGEON and TIMBERLAND to bring a unique experience to six young men from Oak Park High School in Michigan. These gentlemen were pampered and styled for a day as Brand Ambassadors for both brands. All of the young men who participated in the shoot were able to keep the items they were featured in. 

December 27, 2018

DTLR host an annual toy drive at all of our DTLR locations across the country. Customers drop off a toy worth $10 or more in exchange for the placement of their name on a list that guarantees their size for a selected release. Many customers donate just out of the kindness of their hearts and donated multiple toys! As each store collected toys, the managers selected organizations in their regions to be the recipient of the toys. One of our BIGGEST collections and donations was in Chicago where over 5,000 toys were collected among all the Chicago stores and then donated to native rapper, Chance The Rapper, foundation Social Works at their annual Night At The Museum Event. The 2018 Toy D...

May 11, 2018

In support of former first lady Michelle Obama's College Signing Day initiative, we partnered with GreiBo Media and other sponsors including the Mayor's & State's Attorney's offices for this program held at Royal Farms Arena. Thousands of high school seniors from across the city came together to celebrate reaching graduation and to be encouraged to make sound choices for their future.

Students were met with support from volunteers, on-site college reps, and several organizations serving as resources to them.  Not to mention performances by Baltimore artists Lil Key, Kondwani Fidel, Peso Da Mafia, and Creek Boyz. With the youth choir from Cardinal Shehan performing as the headliners!

February 28, 2018

DTLR x Yard Talk 101 come together at CIAA Education Day, one of the conference’s most popular events during the CIAA Basketball Tournament. More than 3,500 middle and high school students attended the event to meet with college recruiters from various Schools to learn tips to prepare for college as well as get the inside track on the collegiate experience.

November 28, 2017

DTLR Community outreach and our Florida staff teamed up with Jacksonville Jaguars safety Barry Church, NFL Play60, and the Florida Dairy Council to pay a visit to students at Hyde Park Elementary School. Many of the youth at Hyde live in designated ‘food desert’ areas where access to affordable and nutritious food is limited. Furthermore, many of the food handling and serving equipment at the school were suffering. Following the need, we were able to join efforts with our partners to provide new insulated food coolers, a new mural for their auditorium, over 200 pairs of new shoes for the kids, and countless smiling faces!

Thanksgiving marks the beginning of the giving season, and this year we aimed to give everywhere we could. Starting in Chicago, our volunteers helped distribute 500 turkeys to families in need.  Families near our corporate office saw us partnering with the United Way of Central Maryland to hand out full meals, while in our nation’s capital, we gave over 1000 families in DC’s ward 8 turkeys and non-perishable goods for the holiday alongside DC’s on, artist Wale and his team. In Atlanta we partnered with hip hop recording artist YFN Lucci and his label mates to hand out turkeys at our South DeKalb location. Meanwhile, a few miles south, our Columbus, GA team went on a Turkey tour providi...

November 21, 2017

Since 1981, Bea Gaddy Family Center has provided food for 1000’s of Baltimore residents year around, especially during the holidays. And for the past 15 years DTLR has been committed to supporting their efforts to feed families during Thanksgiving. In the days leading up to the holiday, the center accepts drop off donations to help run their annual meal give away; taking place this year at Baltimore’s Patterson Park. The Tuesday before Thanksgiving, our staff started the day on-site receiving, sorting, and packing donations as people stopped by with cans, turkeys, and boxed goods. The day ended with us joining organizations apart of the local National Pan Hellenic Council at St. Elizab...

This year marks the 35th anniversary of one of sneaker culture’s most iconic shoes, the Nike Air Force One (AF1). And to celebrate its journey, Nike teamed up with us to pay homage to Baltimore; the city that saved the shoe so many years ago. Tents, barricades, stages, and food trucks lined the alley way beside the old Cinderella Shoe store in the Park Heights neighborhood of Baltimore as excitement grew for the big revealing of the cities newest mural. City officials and neighborhood leaders took turns sharing sentiments and residents enjoyed free music, food, and giveaways. Once the fanfare settled, the cover was removed, premiering the mural and the commemorative plaque to the neigh...

October 13, 2017

This Fall DTLR joined New Balance & St. Jude’s in debuting our first ever collaboration shoe in which 100% of the profits are going towards finding cures to terminal diseases plaguing young people and their families throughout the world. Every March, our employees push to collect and raise money on behalf of St. Jude, and in 2017 we reached $90,000 in donations! This year with the help of our special make-up coordinator June Sanders and New Balance, DTLR was able to release the St. Jude 530 on September 29th. The promotional tour started in with news coverage on Baltimore’s Fox 45 network only to land us in Memphis, Tennessee to take part in St. Jude’s “Celebration of Hope”. During the...

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