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Adidas x DTLR Fresh Start: Back 2 School

Updated: Sep 15, 2022


During the last weekend of August -- in partnership with Adidas -- DTLR Community helped local students in three of our cities have a Fresh Start to the upcoming school year by providing free haircuts, backpack giveaways, and mental wellness handouts. A pop-up barbershop was set up at the stores where students could get free haircuts from local licensed barbers. Backpacks and mental wellness handouts were passed out to all that received a haircut, as well as other students that were in the store at the time of the event. It is always an amazing feeling to get students ready for the upcoming school year by helping them feel confident, while providing supplies and a bit of relief to the families in our communities.

The Fresh Start events were held at stores in Richmond, Detroit, and Philadelphia, where we provided 100 haircuts and 200 bags filled with our special school supplies at each location. Major shout out to Adidas for bringing our vision of Mental Wellness School Supplies to life this year. Mental Wellness initiatives were the newest part DTLR’s back to school giveaway items this year; distributing Mindfulness Journals for Teens and Positive Affirmation Coloring Books for our younger students, along with items to help combat anxiety and stress, such as fidget spinners and Push and Pop-It notebooks and pencil cases. With our new items, we are confident that our student recipients will be well prepared for all this school year throws their way.


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