• Dare To Live Right

Momcation Fitness Weekend

Washington, DC

With the gracious support of the Nike brand, we were able to enhance our sponsorship of the annual Momference® event put together by DistrictMotherhued®, the premiere 501(c)(3) dedicated to (millennial) mothers of color in Maryland, Virginia and Washington, D.C., with national support and acclaim. The founders noticed the lack of representation amidst local mom groups and sought to create a

community for millennial moms resembling them. They have tapped into a grossly ignored niche of women, and their mission has since grown. District Motherhued® encourages community amongst moms of color, while aiding brands in connecting with their demographic through strategic brand integration.

The Momference® is the premier, one-day conference for Black, (millennial) moms, boasting regionally and nationally acclaimed mom influencers, panels, celebrity keynote, workshops, vendors and top-tier, multi-cultural focused products. The conference was filled with mainstage conversations and breakout sessions that transparently addressed every facet of motherhood. From maternal mental health and the fourth trimester, to raising children with disabilities, and self-care, no topic is considered off-limits or taboo.

Dare To Live Right was honored to sponsor the Staycation VIP portion of the event. Two hundred moms registered to stay the entire weekend, during which they participated in daily physical health and fitness activities. As part of our sponsorship, we were able to financially support the professional trainers, yoga and meditation instructors, as well as gift each of the moms with a premium Nike Fitness bag. We look forward to supporting this organization in its future endeavors and experiences for the moms of our communities


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