• Dare To Live Right

Nike x DTLR: Better Together

Updated: Sep 15

Detroit, MI




From getting new clothes, to making sure they have the supplies, the costs can add up fast for families. In true Dare To Live Right form, we are glad to see the smiles on the faces of entire families. We were happy to join in the organizers passion to send kids off with not only the supplies they need, noting it is also just as important to get them started with confidence.


With the gracious support of the Nike brand, we were able to distribute 500 pairs of brand-new shoes to students in one of our underserved Detroit neighborhoods, during the annual back to school event sponsored by Detroit City Council President Mary Sheffield and National Recording Artist and Detroit Native Icewear Vezzo.


In this Eastside Detroit neighborhood, the event is well known for having tons of resources, book bags, school supplies and fun for students in this community. The attendees were pleasantly surprised and appreciative when DTLR set up to distribute our special giveaways for preschool and elementary-age attendees. It is in the neighborhood where Vezzo's mother says, “the rapper grew up, and now he's using his influence to give back to the community.”


We appreciate all the resources the Council President Sheffield provided to this neighborhood and look forward to joining their efforts in the future.



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