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Season's Giving

Updated: Feb 28, 2022

DTLR Community Outreach held our Annual Seasons Giving Holiday program by partnering with various nonprofits to present the donations across five cities, which provided support and holiday cheer to 100 families in need.

We presented a total of $100,000 to several nonprofit organizations – who helped identify the families in need in each city – in an effort to provide holiday cheer to less fortunate families this season. The funds, which were donated by DTLR and Adidas, were given to 100 families across five cities, including Atlanta, Chicago, Miami, Philadelphia and Washington, D.C. In each city, 20 families received a $1,000 Visa gift card to enjoy a holiday shopping spree.


TLANTA: DTLR partnered with The Pinky Cole Foundation, a nonprofit that is dedicated to promoting Black economic progress through educational programs, networking events and thought leadership.

CHICAGO: DTLR partnered with Think Outside Da Block, an organization that works to improve the lives of disadvantaged youth and community members by promoting positive youth development strategies.

MIAMI: DTLR donated funds to T.E.E.S., a nonprofit committed to providing youth with safe and positive family environments in which they learn skills that lead them to become self-sufficient and productive community members.

PHILADELPHIA: DTLR partnered with Down North Pizza, a mission-led organization that employs formerly incarcerated individuals in an effort to reduce recidivism rates in the community.

Washington, D.C.: DTLR partnered with Be The Village, a nonprofit that supports working moms by helping close the maternity leave gap.

“Caring for community members in need is a core part of our DNA at DTLR, and we want to ensure we are doing what we can to help those in the areas we serve this holiday season,” said Tremayne Lipscomb, DTLR Director of Community Outreach. “Our goal is to empower community members and show our support for them, especially during the ongoing COVID-19 pandemic, which has caused hardship for so many.”

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